The creative production team for growing tech brands.

Vidico integrates into your workflow and delivers creative that’s on-brand and built to perform. We become an extension of your team, not a vendor you brief and wait on.

• Dedicated team: 40+ specialists across video, design, animation, and strategy assigned to your brand. Average partnership length is 5 years.
• Fully managed: We handle concepting, scripting, storyboarding, production, and post. You review and approve. See our full process.
• Results-first: 2,000+ campaigns across 920+ brands. Bambee cut CPL by 50%. EverString increased signups by 27%.

Vidico’s production process follows five stages:

1. Creative briefing and onboarding: We collect your product value propositions, brand guidelines, and campaign goals through a structured creative brief.
2. Pre-production: Our team develops concepts, writes scripts, selects voiceover talent, and designs sound direction.
3. Production: For animation, we illustrate the full storyboard before moving into motion. For live-action, we handle casting, location, and shoot production.
4. Post-production: A dedicated editor or motion graphics specialist handles all post-production to deliver polished final assets.
5. Delivery: Final videos are available for download after your sign-off, with all source files and formatted variations for every channel included.

Most video production agencies specialize in either live-action or animation. Vidico produces both, plus motion graphics, UGC, and static design.

Our team creates explainer videos, product videos, app walkthroughs, brand videos, case study videos, social media videos, ad creative, presentation design, and infographic design.

Vidico has offices in Melbourne, Sydney, New York, Dubai, and Singapore. Half of our business is in the United States, with the other half primarily in Australia and the Asia-Pacific region. We’ve localized content for 200+ regions in 17 languages.

This typically depends on one of three goals: customer acquisition, engagement or retention. We also consider audience and distribution channels (TV, Facebook, YouTube, TikTok) for video marketing campaigns.

You can consult an expert video production company like Vidico to ensure the right type of video ads and high-quality work.

A strong explainer video strategy maps each video to a specific stage of your buyer journey. Start with one core explainer for your homepage or product page, then build variations for ads, email, and social. Measure view-through rates, on-page engagement, and conversion lift to guide what to produce next.

Need help building yours? Grab a free video marketing plan or book a strategy session.

Here’s what our Communications Manager and production team needs:

1. A clear and concise description of the project goals and what you’d like your video to achieve to establish your brand’s identity.
2. Please provide a detailed description of the target audience and the channels across which you’d like the video to be distributed.
3. A list of required deliverables, including cut-downs, ratios, or localisations.
4. Timeline to ensure timely delivery.
5. Ideal budget range for your social videos.
6. If you’re after multiple videos, what is the scope of video production services you’re looking for?

If you need help choosing a style, use our portfolio search tool.

Vidico specializes in explainer video production for B2B, SaaS, and enterprise brands. Our most common project types include animated explainer videos, product demo videos, app walkthrough videos, and brand campaign videos. We’ve produced explainer videos for Spotify, Square, IBM, Digital Ocean, and Airtable.

Explainer video costs range from $5,000 for a simple 2D animation to $20,000+ for high-end 3D or live-action production. Pricing depends on video length, animation complexity, and production style. Vidico offers monthly subscription plans starting at $5,000/month with all creative services included and unused budget rolling over.

Use the VidiFit Quiz for a personalized estimate in 90 seconds, or book a strategy call to discuss your specific goals and budget.

Start by defining your goals, budget, and video type. Review portfolios, case studies, and reviews. Look for an explainer video company with experience in your industry and a production process that handles everything from script to delivery.

Vidico is trusted by Spotify, Square, and TikTok to produce explainer videos and campaign creative from start to finish. Browse our portfolio or book a free strategy session.

SaaS companies use explainer videos to simplify complex software into clear visual stories that prospects can quickly understand. According to recent data, 85% of people are more likely to purchase after watching an explainer video. Another report found that landing pages with video can increase conversions by up to 86%. For tech products with abstract features, video transforms complicated functionality into engaging narratives. We’ve helped SaaS brands like Spotify, Square, and Airtable create videos that lower customer acquisition costs and increase demo bookings. Learn more about our SaaS explainer video services.

The ideal length for a SaaS explainer video is 60-90 seconds. This timeframe covers the problem your software solves, your solution, key benefits, and a clear call-to-action without losing viewer attention. For tech companies with complex products, focus on your core value proposition rather than listing every feature. Videos under 60 seconds retain 77% of viewer attention on average, while longer videos see declining engagement. See our explainer video examples for inspiration.

Explainer video costs for tech startups typically range from $5,000 to $20,000, depending on length, animation complexity, and production style. Simple 2D animated explainers start around $5,000, while high-end 3D animations or live-action productions can reach $20,000+. For SaaS companies, most invest $8,000-$15,000 for a professional 60-90 second explainer that drives measurable results. Use our VidiFit Quiz to get a customized estimate in 90 seconds based on your specific goals and budget. Read more about explainer video costs.

Use explainer videos at multiple stages of your marketing funnel for maximum impact. Place them on your homepage above the fold for immediate clarity, on landing pages to boost conversions (research shows pages with video can increase conversions by up to 86%), in email campaigns to increase engagement, and in onboarding sequences to reduce support tickets. For SaaS companies, explainer videos work for brand awareness on social media, lead nurturing through email, product demos on your website, and customer education in help centers. Video content also increases time on page and reduces bounce rates. Explore our website explainer video services.

Explainer videos are effective for tech companies because they transform complex technical concepts into simple visual stories. Research shows 85% of people are more likely to buy after watching an explainer video, and 96% of people have watched explainer videos to learn about products. For B2B tech buyers who need to justify purchases to stakeholders, explainer videos provide a shareable asset that communicates value faster than text. Video engages multiple senses simultaneously, making abstract software features tangible and memorable. Our explainer video production services specialize in tech and SaaS.

Yes, we create both animated and live-action explainer videos, along with mixed media that combines both styles. Animated explainers (2D, 3D, motion graphics) work best for abstract software features and technical concepts. Live-action explainers featuring real people build trust and are ideal for company stories and testimonials. For SaaS products, we often recommend animation for product demos and live-action for customer success stories. View our brand video production portfolio.

Explainer videos improve website performance by increasing time on page and reducing bounce rates—two factors that search engines consider for rankings. Users spend 2.6 times longer on pages with video than without. Video content also increases engagement, with 87% of marketers reporting that video leads to more website traffic. For tech companies, hosting videos on YouTube with keyword-rich titles and descriptions creates an additional search presence. Videos placed on landing pages can increase conversions by up to 86%, making them effective for both traffic and conversion optimization.

Absolutely. We specialize in creating explainer videos for highly technical B2B products, including enterprise software, fintech platforms, AI/ML solutions, and complex SaaS tools. Our approach focuses on translating technical specifications into business value that resonates with decision-makers. Rather than overwhelming viewers with features, we highlight outcomes, ROI, and problem-solving capabilities. We’ve created explainer videos for technical products used by companies like Digital Ocean, Airtable, and Square. Our team includes technical writers who understand complex products and can communicate them clearly to both technical and non-technical audiences.